Textron Inc., NYSE: TXT, is an American industrial conglomerate and Fortune 500 company that employs over 37,000 people worldwide and has an annual revenue of 13.5 billion dollars. Textron's subsidiaries include Bell Helicopter, Arctic Cat, Cessna, Beechcraft, EZ-Go, Jacobsen, Greenlee, and Able Aerospace among others. Textron is one of the worlds leading manufacturers of military aircraft and weapons systems.

Their Arctic Cat division, which has been a major stakeholder in the snowmobile and atv industry for decades, made the decision to go all in on the exploding side by side UTV market, which is unarguably the fastest growing segment in the recreational vehicle market. With the release of their brand new Wildcat XX into a market dominated by Polaris and CamAm, Textron needed to go big. So they decided the best thing they could do was sponsor the most grueling off road race on the planet, The King of the Hammers.

They would provide two Bell helicopters that would allow Hammerking Productions and NBC sports broadcast the entire week to a worldwide audience of over 1.7 million people. Upon making that decision, a plan was put into action to get two choppers dressed to impress and on the lakebed in Johnson Valley, CA. They knew exactly who to call, ROCKIT WEST.

In less than a week's time, we were able to design, produce, and install full wraps and graphics on a Bell 206B Jet Ranger and 206L Long Ranger (2.4 million dollars worth of aircraft).
Their presence dominated the King of the Hammers and was nearly as fascinating as the race itself. Mission accomplished